BUSINESS LEAD PROJECTS: Media Industry

Hubert Burda Media: Business Process Innovation: Process Masters Share Processes

Business Need: Change in Media

• Lower print circulation due to internet

• Higher advertising sales competition

• Extensive margin pressure

Use Case: Out-Tasking of Distribution Chain

• New revenue streams

• Requirement: Cut cost by 20% to reach competitive pricing

Results: Enterprise SOA Value Delivered

• Automated processes eliminate high cost manual collaboration

• Modularized processes enable flexibility to offer out-tasking

• Flexible IT landscape shareable with 3rd party publishers

• Stepwise project – first “go live” in only 6 months

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