MEGA PROJECTS: Financial Services

Standard Bank South Africa: Managing Relationships 360° Customer View of Processes and Data

Business Need: Change in Banking

• Retail bank customer mix is more demanding while less loyalty

• Revenue growth through customer oriented offerings

Use Case: One Customer View across all processes

• Shift from a product focus to a customer centric strategy

• Harmonizing the needs of the customers

• Long-term customer relationships

Results: Enterprise SOA Value Delivered

• Improved customer management (e.g. cross selling, loyalty management through 360º view on customers

• Reduced processes complexity by referring only to one central source of customer data – “one version of truth”

• Increased stability, adaptiveness and control in changing banking processes

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