Data Mashups Accelerating the Delivery of SOA Value, a case study

Suresh Chandrasekaran, Senior VP, North America, Denodo Technologies, presented a customer service case study on using enterprise data mashups to accelerate the delivery of SOA value, at the December 2008 meeting of the SOA Consortium in Santa Clara, CA.

Setting context, Chandrasekaran spoke of the challenges to satisfy business demand for accurate, real-time information, brought on by the explosion of data sources, types and locations. Despite this growing data pool, the acceptable time to tap into this pool – time to value – is decreasing. According to Chandrasekaran, enterprise data mashups resolve this immediate data delivery dilemma, while also contributing to a longer-term SOA strategy.

To support his view, Chandrasekaran shared a case study of a telecommunications provider that employed data mashups in a customer service scenario. A critical data mashup delivered competitor information on offerings and pricing by zip code, to provide a customer using a self-service portal with one-stop comparison-shopping. Over time, this mashup was incorporated into call center applications, a distributor portal and business intelligence applications.

Of particular interest to meeting attendees, was the inclusion of unstructured information from competitor websites outside of the telecommunication provider’s control. Chandrasekaran walked through the three steps to create an enterprise class data mashup: connect, mashup (normalize, transform, relate) and publish.

Recapping the case study benefits, Chandrasekaran reminded attendees that a “mashup is only as good as the interesting ideas you can put together” and then emphasized the importance of deriving value from that connection.

Presentation Abstract:
This case study will examine how a CIO leveraged a funded SOA project to help create short-term business value through an Enterprise Data Mashup solution -- delivering real-time access to composite views of data integrated across internal and external sources. The mashup data services were initially created to enable a customer self-service portal, and then reused for internal call centers, partner extranets, and business intelligence applications.

About the Speaker:

Suresh Chandrasekaran, Senior VP, North America, Denodo Technologies brings over 17 years of experience in strategy consulting, product management and marketing, with the last several years focused on successfully creating and marketing innovative enterprise technology solutions. Suresh was most recently the vice president of marketing at Vitria Technology where he managed all aspects of marketing Vitria?s award-winning BPM and Integration suite and pre-built vertical solutions called Business Process Applications. Prior to Vitria, he held management positions at Epicentric, AltaVista, and Compaq, was a management consultant at Booz Allen Hamilton and also worked at an investment management firm on Wall Street. Suresh is a Chartered Accountant in his native India and has an MBA in Finance and Marketing from the University of Michigan Ross School of Business.

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