SOA Consortium Releases New Podcast Featuring Judith Hurwitz, President & CEO of Hurwitz & Associates,
on “ SOA Planning for 2008 by Learning from 2007”

Needham, MA, USA – January 30, 2008 – The SOA Consortium™ today announced that a podcast and slide deck of the presentation by Judith Hurwitz, President and CEO of Hurwitz & Associates, on “ SOA Planning for 2008 by Learning from 2007” recorded at the SOA Consortium meeting in San Francisco in December is now available. To access the podcast, visit http://www.soa-consortium.org/podcast-ca-jh-pr. 

Judith Hurwitz regaled SOA Consortium members and guests with client anecdotes, lessons learned, observations, and predictions in her far ranging talk on planning for SOA 2008 by learning from SOA 2007. Judith set the stage with an observation from an insightful client: “In a few years, SOA won’t be discussed as a technology strategy. SOA will just be the way business operates.” From there, Judith spoke of the perils of a technology centric SOA mindset and path – thousands of unshared, unmanageable services with no business value.

During her talk, Judith emphasized that SOA success – the delivery of true business value – requires a shift in thinking away from web service interfaces and bounded applications to shared business services and business compositions.

For SOA in 2008, Judith sees business executives and professionals taking the lead in SOA – from organizational championship to business service definition. On the technology side, Judith sees organizations investing in practices and technologies related to scale – governance, quality, security and configurability.

No Judith Hurwitz talk would be complete without future predictions. At the SOA Consortium meeting, Judith spoke of information-as-a-service and the ties to cloud computing. To hear all of the insights Judith presented, download the 42-minute podcast and accompanying slide presentation at http://www.soa-consortium.org/podcast-ca-jh-pr. 

 The next SOA Consortium meeting is March 12-13, 2008 at the Hyatt Regency Crystal City Hotel. Organizations interested in joining the SOA Consortium and attending the meeting should visit the website, http://www.soa-consortium.org or email info@soa-consortium.org for more information.

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About The SOA Consortium
The SOA Consortium is an advocacy group of end users, service providers and technology vendors committed to helping the Global 1000, major government agencies, and mid-market businesses successfully adopt Service Oriented Architecture (SOA) by 2010. SOA Consortium founding enterprise members include Fortune 200 companies in Financial Services, Travel, Manufacturing, Retail and Telecommunications. Sponsors are BEA Systems, Inc., Cisco, IBM Corporation, SAP AG and Sparx Systems. Participants include Fortune 1000 corporations, major government agencies and non-governmental organizations. Any organization may join the SOA Consortium. The SOA Consortium is managed by the Object Management Group.

For more information, please visit http://www.soa-consortium.org or email info@soa-consortium.org. 

Note to editors: SOA Consortium, OMG and Object Management Group are trademarks of Object Management Group. All other trademarks are the property of their respective owners.