SOA Consortium Releases New Podcast Featuring Amit Sinha, VP, SAP
on Business Case for Service Oriented Architecture

Needham, MA, USA – February 7, 2008 – The SOA Consortium™ today announced that a podcast and slide deck of the presentation by Amit Sinha, VP of Portfolio Marketing, SAP, on “Business Case for Service Oriented Architecture - Business Network Transformation,” recorded at the SOA Consortium meeting in San Francisco in December is now available. To access the podcast, visit http://www.soa-consortium.org/podcast-ca-as-pr. 

In his presentation, Amit Sinha spoke of the challenges and opportunities in the 21st century business environment. As the pace of business change accelerates and businesses become increasingly connected, the ability to orchestrate processes across a business network is a new source of competitive advantage for companies. A transformation into dynamic and orchestrated business networks – in which each entity focuses on its key differentiation while collaborating with networked partners – delivers higher shared customer value, speed of innovation and cost advantages. Amit discussed the role of Enterprise SOA to enable this business imperative. According to Amit, Enterprise SOA provides a flexible architecture that lowers cost of change and simplifies integration and composition of processes across the business network.

Amit’s presentation was based on information from 134 customer interviews and empirical analysis of 175 enterprise SOA roadmaps. Augmenting customer success stories from leading SOA practitioners such as Grainger, GISA, Burda, Endress+Hauser and Valero, Amit shared common business driven paths to achieve SOA value. The paths discussed included using SOA for managing relationships, cost containment, business process innovation, product innovation, and entering new markets.

To hear all of the insights Amit presented, download the 43-minute podcast and accompanying slide presentation at http://www.soa-consortium.org/podcast-ca-as-pr. 

The next SOA Consortium meeting is March 12-13, 2008 at the Hyatt Regency Crystal City Hotel. Organizations interested in joining the SOA Consortium and attending the meeting should visit the website, http://www.soa-consortium.org or email info@soa-consortium.org for more information.

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About The SOA Consortium
The SOA Consortium is an advocacy group of end users, service providers and technology vendors committed to helping the Global 1000, major government agencies, and mid-market businesses successfully adopt Service Oriented Architecture (SOA) by 2010. SOA Consortium founding enterprise members include Fortune 200 companies in Financial Services, Travel, Manufacturing, Retail and Telecommunications. Sponsors are BEA Systems, Inc., Cisco, IBM Corporation, SAP AG and Sparx Systems. Participants in the consortium to date include: Aberdeen Group, Inc., Adaptive, Inc., American Red Cross, Avis Budget Group, Bank of America, Bunge Agribusiness, Cambridge Technology Enterprise, Capability Measurement, Cape Clear Software, Inc., CellExchange, Inc., Center for Public-Private Enterprise, CGI Federal, Computer Sciences Corporation, Daugherty Business Solutions, ebizQ, eCube Systems, LLC, EDS, Equally Keen, Ltd., Evans Data Corporation, Federal Signal Corp., Fidelity Investments, Food and Drug Administration (FDA), Forestay, LLC, Fraunhofer FOKUS, General Services Administration, H2O GmbH, Helm Solutions Group, HP, Hitachi Consulting, Hurwitz & Associates, ICW Group, Integration Consortium, Insurance Corp. of British Columbia, Interoperability Clearinghouse, iWay Software, Kohl's Department Stores, Lake Trail Partners, LLC, MAKE Technologies Inc., Maryfran Johnson & Associates, Mercury Interactive, MITRE, Model Driven Solutions, MomentumSI, Monsanto, OMG, Penn National Insurance, PricewaterhouseCoopers , SAIC, PHS Operation, Schlumberger Technology, SDG Corporation, Software AG, Sonoa Systems, TethersEnd Consulting, Thomas & Hebert, Torry Harris Business Solutions, TPP Global Services LLC, WebEx, Wells Fargo, and ZapThink, LLC. Any organization may join the SOA Consortium. The SOA Consortium is managed by the Object Management Group.

For more information, please visit http://www.soa-consortium.org or email info@soa-consortium.org. 

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