SOA Consortium Releases New Podcast from David Butler,
Worldwide SOA Director and Chief Evangelist at HP, on SOA Transformation

Needham, MA, USA – July 29, 2008 – The SOA Consortium™ today announced the availability of a podcast and slide deck of the presentation by David Butler, Worldwide Service-Oriented Architecture Director and Chief Evangelist at HP, called “SOA Transformation: Ready or Not,” recorded at the SOA Consortium meeting in Ottawa, Ontario, Canada, in June. To access the podcast, visit http://www.soa-consortium.org/pr-db. 

Butler kicked off the SOA Consortium’s June meeting in Ottawa with an information-packed presentation on service-oriented architecture (SOA) transformation. He shared his thoughts on the state of the SOA market – that SOA isn’t about providing a new technology set, but about providing a transformation focused on a design point called a business service. Butler then shared examples of business outcomes from a semiconductor company, a financial services firm and an insurance provider.

Butler pointed out that successful SOA transformation is more than merely implementing software. Transformation spans people, organization, process and technology. Touching on the organizational aspect, he called out the criticality of business-IT alignment for proper business service identification and implementation. Butler shared a 10-point roadmap for SOA transformation, based on customer experience, that covered business service definition, center of excellence, SOA governance, execution architecture and platform, quality and provisioning, service lifecycle, data center operations, IT management processes, and line of business engagement. In closing, he stated, “SOA is a business-oriented architecture.”

To hear all of the insights Butler presented, download the 48-minute podcast and accompanying slide presentation at http://www.soa-consortium.org/pr-db. 

About the Speaker:
David Butler is the Chief Service-Oriented Architecture Evangelist for HP, where he leads thought leadership activities with SOA customers, analysts, and sales and service organizations. He is also a leading contributor to the development and execution of SOA strategy at HP and is chair of the HP SOA Customer Advisory Board. Previous to HP, Butler held positions at Mercury Interactive and Systinet.

Next Meeting; Information
The next SOA Consortium meeting is in Orlando, FL, USA, on September 24-25, 2008. Organizations interested in joining the SOA Consortium and attending the meeting should visit the website, http://www.soa-consortium.org or email info@soa-consortium.org for more information. Visit the SOA Consortium’s SOA Insights blog at http://blog.soa-consortium.org. 

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Layer 7 Technologies is a leading provider of SOA security and governance infrastructure for next generation service oriented and Web oriented integrations. The SecureSpan™ family of SOA appliances and gateway software addresses the security, performance management and operational governance issues associated with deploying and maintaining production Web services. To learn more please visit www.layer7tech.com

About The SOA Consortium
The SOA Consortium is an advocacy group of end users, service providers and technology vendors committed to helping the Global 1000 successfully adopt Service Oriented Architecture (SOA) by 2010. SOA Consortium founding enterprise members include Fortune 200 companies in Financial Services, Travel, Manufacturing, Retail and Telecommunications. Sponsors are Cisco, HP, IBM Corporation, Layer 7 Technologies, Savant, Sparx Systems and Sun Microsystems, Inc. Participants include Fortune 1000 corporations, major government agencies and non-governmental organizations. Any organization may join the SOA Consortium. The SOA Consortium is managed by the Object Management Group.

For more information, please visit http://www.soa-consortium.org/ or email info@soa-consortium.org.

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