SOA Consortium Releases New Podcast Featuring Mark Herring, Sun Microsystems,
on “SOA is Dead?!?! Then, What are these Companies doing?”

Needham, MA, USA – July 7, 2009 – The SOA Consortium™ today announced that a podcast and slide deck of the presentation by Mark Herring, Vice President Software Infrastructure Marketing, Sun Microsystems, on “SOA is Dead?!?! Then, What are these Companies doing?,” recorded at the March 2009 meeting of the SOA Consortium in Washington, D.C. are now available. To access the podcast, visit http://www.soa-consortium.org/pr-dc-mh. 

Mark Herring spoke of SOA’s purported death, real-world customer implementations and trends. In dispelling the notion that SOA is dead, Herring shared customer success stories from telecommunications, automotive manufacturing, government and healthcare. Common to each example was the need to solve a specific business problem in a tight time constraint, rather than taking on a grand SOA challenge.

This mindset shift, from “SOA as world hunger solver” to SOA principles being applied to specific business challenges, is critical in the evolution of SOA, which Herring describes as Simple SOA. Organizations need to simplify at the technology layer, in the form of simple APIs and lightweight infrastructure, and in project delivery techniques, from perfection to good enough.

To hear about the customer case studies Herring presented and learn more about Simple SOA, download the 39-minute podcast and accompanying slide presentation at http://www.soa-consortium.org/pr-dc-mh.  To read more about this podcast or to share your views, visit the SOA Consortium’s SOA Insights blog at http://blog.soa-consortium.org.

The next SOA Consortium meeting is in San Antonio, Texas on September 16-17, 2009. Organizations interested in joining the SOA Consortium and attending the meeting should visit the website, http://www.soa-consortium.org or email info@soa-consortium.org. 

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About The SOA Consortium
The SOA Consortium is an advocacy group of end users, service providers and technology vendors committed to helping the Global 1000, major government agencies, and mid-market businesses successfully adopt Service Oriented Architecture (SOA) by 2010. SOA Consortium founding enterprise members include Fortune 200 companies in Financial Services, Travel, Manufacturing, Retail and Telecommunications. Sponsors are Cisco, HP, IBM Corporation, Layer 7 Technologies, MegaPractical, NEC Sphere, SPARX Systems and Sun Microsystems, Inc. Participants include Fortune 1000 corporations, major government agencies and non-governmental organizations. Any organization may join the SOA Consortium. The SOA Consortium is managed by OMG.

For more information, please visit http://www.soa-consortium.org/ or email info@soa-consortium.org. 

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